In January 2025, the digital landscape in Bangladesh was dominated by a few key platforms. According to Ahrefs’ data, YouTube led with approximately 30 million visits, followed by Facebook with 24 million, and Wikipedia with 10 million. citeturn0search2
In the news sector, Prothom Alo emerged as the most visited news website, attracting 4.6 million visits. Other notable news platforms included NDTV and BBC, with 1.8 million and 1.4 million visits respectively. citeturn0search7
These statistics highlight the significant role of digital media in Bangladesh, with a strong preference for video content and social networking. The prominence of local news outlets like Prothom Alo underscores the audience’s trust in domestic journalism.
For businesses and content creators aiming to engage the Bangladeshi audience, focusing on these platforms and understanding their content preferences is crucial. Tailoring content to align with these trends can enhance reach and engagement in this dynamic market.